{"id":161,"date":"2025-11-01T18:38:07","date_gmt":"2025-11-01T17:38:07","guid":{"rendered":"https:\/\/sallesadvocats.com\/?p=161"},"modified":"2025-11-05T22:04:38","modified_gmt":"2025-11-05T21:04:38","slug":"el-nou-enfocament-del-rgpd-davant-la-intelligencia-artificial-que-han-de-saber-les-empreses","status":"publish","type":"post","link":"https:\/\/sallesadvocats.com\/es\/el-nou-enfocament-del-rgpd-davant-la-intelligencia-artificial-que-han-de-saber-les-empreses\/","title":{"rendered":"El nou enfocament del RGPD davant la intel\u00b7lig\u00e8ncia artificial: qu\u00e8 han de saber les empreses"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"161\" class=\"elementor elementor-161\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd43dc e-flex e-con-boxed e-con e-parent\" data-id=\"4cd43dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a50697c elementor-widget elementor-widget-heading\" data-id=\"a50697c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El nou enfocament del RGPD davant la intel\u00b7lig\u00e8ncia artificial: qu\u00e8 han de saber les empreses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67e19a6 elementor-align-center elementor-widget elementor-widget-post-info\" data-id=\"67e19a6\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-53ffc42 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t<a href=\"https:\/\/sallesadvocats.com\/es\/2025\/11\/01\/\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-calendar\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 192h424c6.6 0 12 5.4 12 12v260c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V204c0-6.6 5.4-12 12-12zm436-44v-36c0-26.5-21.5-48-48-48h-48V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H160V12c0-6.6-5.4-12-12-12h-40c-6.6 0-12 5.4-12 12v52H48C21.5 64 0 85.5 0 112v36c0 6.6 5.4 12 12 12h424c6.6 0 12-5.4 12-12z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>01\/11\/2025<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b972f03 e-flex e-con-boxed e-con e-parent\" data-id=\"b972f03\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9cf2ed8 e-con-full e-flex e-con e-child\" data-id=\"9cf2ed8\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79bad3c elementor-widget elementor-widget-image\" data-id=\"79bad3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/sallesadvocats.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-6-1024x576.png\" class=\"attachment-large size-large wp-image-162\" alt=\"El nou enfocament del RGPD davant la intel\u00b7lig\u00e8ncia artificial: qu\u00e8 han de saber les empreses\" srcset=\"https:\/\/sallesadvocats.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-6-1024x576.png 1024w, https:\/\/sallesadvocats.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-6-300x169.png 300w, https:\/\/sallesadvocats.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-6-768x432.png 768w, https:\/\/sallesadvocats.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-6-1536x864.png 1536w, https:\/\/sallesadvocats.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-6-18x10.png 18w, https:\/\/sallesadvocats.com\/wp-content\/uploads\/2025\/11\/Diseno-sin-titulo-6.png 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a64fef e-con-full e-flex e-con e-child\" data-id=\"5a64fef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a9fbb6 elementor-widget elementor-widget-text-editor\" data-id=\"1a9fbb6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>La irrupci\u00f3 de la intel\u00b7lig\u00e8ncia artificial (IA) est\u00e0 transformant profundament la manera com les empreses gestionen, analitzen i utilitzen la informaci\u00f3. Eines com ChatGPT, sistemes de reconeixement facial, algoritmes de recomanaci\u00f3 o automatitzacions internes permeten augmentar l\u2019efici\u00e8ncia i millorar l\u2019atenci\u00f3 al client. No obstant aix\u00f2, aquesta revoluci\u00f3 tecnol\u00f2gica tamb\u00e9 planteja nous reptes legals que cal abordar des d\u2019una perspectiva de protecci\u00f3 de dades i compliment normatiu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-addb6bb e-flex e-con-boxed e-con e-parent\" data-id=\"addb6bb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ceb79b2 elementor-widget elementor-widget-text-editor\" data-id=\"ceb79b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"888\" data-end=\"1532\">El Reglament General de Protecci\u00f3 de Dades (RGPD) continua sent la base del marc legal europeu, per\u00f2 el seu esperit \u2014basat en la responsabilitat proactiva, la transpar\u00e8ncia i la protecci\u00f3 de la persona\u2014 adquireix ara una import\u00e0ncia encara m\u00e9s gran. A m\u00e9s, la Uni\u00f3 Europea treballa ja en una nova Llei d\u2019Intel\u00b7lig\u00e8ncia Artificial (AI Act), que busca establir regles clares sobre el desenvolupament, \u00fas i control dels sistemes d\u2019IA segons el seu nivell de risc. Aquesta normativa complementar\u00e0 el RGPD i afectar\u00e0 directament empreses de tots els sectors, especialment les que utilitzin dades personals per entrenar o executar algoritmes.<\/p><p data-start=\"1534\" data-end=\"2081\">Un dels aspectes m\u00e9s rellevants \u00e9s la necessitat de garantir la tra\u00e7abilitat i la transpar\u00e8ncia dels sistemes d\u2019IA. Les empreses han de poder explicar com es prenen les decisions automatitzades, especialment si afecten persones f\u00edsiques \u2014com pot ser l\u2019aprovaci\u00f3 d\u2019un cr\u00e8dit, una selecci\u00f3 de personal o una campanya de m\u00e0rqueting personalitzada. El dret de l\u2019usuari a rebre \u201cuna explicaci\u00f3 significativa\u201d de les decisions automatitzades \u00e9s una exig\u00e8ncia directa del RGPD que sovint s\u2019infringeix per desconeixement o manca de supervisi\u00f3 t\u00e8cnica.<\/p><p data-start=\"2083\" data-end=\"2596\">D\u2019altra banda, qualsevol empresa que incorpori IA hauria de realitzar una avaluaci\u00f3 d\u2019impacte en protecci\u00f3 de dades (EIPD) abans d\u2019implementar el sistema. Aquesta an\u00e0lisi permet detectar possibles riscos per a la privacitat, establir mesures preventives i demostrar el compliment davant l\u2019Autoritat de Protecci\u00f3 de Dades (AEPD). En molts casos, tamb\u00e9 ser\u00e0 necessari designar un Delegat de Protecci\u00f3 de Dades (DPD) que supervisi el correcte tractament de la informaci\u00f3 i l\u2019aplicaci\u00f3 dels protocols interns.<\/p><p data-start=\"2598\" data-end=\"2998\">Els riscos no s\u00f3n nom\u00e9s legals, sin\u00f3 tamb\u00e9 reputacionals. Un \u00fas indegut de la IA pot provocar p\u00e8rdua de confian\u00e7a dels clients, sancions econ\u00f2miques o danys a la imatge corporativa. Per aix\u00f2, \u00e9s fonamental adoptar una estrat\u00e8gia de governan\u00e7a de dades que impliqui tota l\u2019organitzaci\u00f3: des del departament legal fins a l\u2019equip t\u00e8cnic. Aquesta estrat\u00e8gia hauria d\u2019incloure pol\u00edtiques clares sobre:<\/p><ul data-start=\"2999\" data-end=\"3214\"><li data-start=\"2999\" data-end=\"3046\"><p data-start=\"3001\" data-end=\"3046\">Com es recullen i s\u2019emmagatzemen les dades.<\/p><\/li><li data-start=\"3047\" data-end=\"3091\"><p data-start=\"3049\" data-end=\"3091\">Qui t\u00e9 acc\u00e9s als sistemes automatitzats.<\/p><\/li><li data-start=\"3092\" data-end=\"3143\"><p data-start=\"3094\" data-end=\"3143\">Quines mesures de seguretat t\u00e8cnica s\u2019apliquen.<\/p><\/li><li data-start=\"3144\" data-end=\"3214\"><p data-start=\"3146\" data-end=\"3214\">I com s\u2019informa els usuaris sobre l\u2019\u00fas d\u2019IA en els seus processos.<\/p><\/li><\/ul><p data-start=\"3216\" data-end=\"3598\">Tamb\u00e9 \u00e9s recomanable revisar i actualitzar els contractes amb prove\u00efdors tecnol\u00f2gics, especialment si aquests intervenen en el tractament de dades personals o en el desenvolupament de solucions d\u2019IA. La responsabilitat entre el responsable i l\u2019encarregat del tractament ha d\u2019estar clarament delimitada, amb cl\u00e0usules espec\u00edfiques sobre confidencialitat, seguretat i \u00fas de dades.<\/p><p data-start=\"3600\" data-end=\"3860\">En paral\u00b7lel, cal refor\u00e7ar la formaci\u00f3 interna de tot el personal que gestiona o t\u00e9 acc\u00e9s a informaci\u00f3 sensible. La sensibilitzaci\u00f3 sobre privacitat i compliment legal \u00e9s un pilar essencial perqu\u00e8 la tecnologia es faci servir de manera \u00e8tica i responsable.<\/p><p data-start=\"3862\" data-end=\"4354\">En definitiva, la intel\u00b7lig\u00e8ncia artificial no \u00e9s nom\u00e9s una eina tecnol\u00f2gica; \u00e9s tamb\u00e9 un repte jur\u00eddic i \u00e8tic que requereix una visi\u00f3 global. Les empreses que integrin la IA dins els seus processos han d\u2019assumir el comprom\u00eds de garantir el respecte pels drets fonamentals, la transpar\u00e8ncia i la seguretat de la informaci\u00f3. Amb una bona planificaci\u00f3 i un assessorament adequat, \u00e9s possible aprofitar tots els avantatges de la IA sense posar en risc la confian\u00e7a ni el compliment normatiu.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d03632a elementor-share-buttons--shape-rounded elementor-share-buttons--color-custom elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"d03632a\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-twitter\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M459.37 151.716c.325 4.548.325 9.097.325 13.645 0 138.72-105.583 298.558-298.558 298.558-59.452 0-114.68-17.219-161.137-47.106 8.447.974 16.568 1.299 25.34 1.299 49.055 0 94.213-16.568 130.274-44.832-46.132-.975-84.792-31.188-98.112-72.772 6.498.974 12.995 1.624 19.818 1.624 9.421 0 18.843-1.3 27.614-3.573-48.081-9.747-84.143-51.98-84.143-102.985v-1.299c13.969 7.797 30.214 12.67 47.431 13.319-28.264-18.843-46.781-51.005-46.781-87.391 0-19.492 5.197-37.36 14.294-52.954 51.655 63.675 129.3 105.258 216.365 109.807-1.624-7.797-2.599-15.918-2.599-24.04 0-57.828 46.782-104.934 104.934-104.934 30.213 0 57.502 12.67 76.67 33.137 23.715-4.548 46.456-13.32 66.599-25.34-7.798 24.366-24.366 44.833-46.132 57.827 21.117-2.273 41.584-8.122 60.426-16.243-14.292 20.791-32.161 39.308-52.628 54.253z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tTwitter\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartici\u00f3 en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La irrupci\u00f3 de la intel\u00b7lig\u00e8ncia artificial (IA) est\u00e0 transformant profundament la manera com les empreses gestionen, analitzen i utilitzen la informaci\u00f3. Eines com ChatGPT, sistemes de reconeixement facial, algoritmes de recomanaci\u00f3 o automatitzacions internes permeten augmentar l\u2019efici\u00e8ncia i millorar l\u2019atenci\u00f3 al client. No obstant aix\u00f2, aquesta revoluci\u00f3 tecnol\u00f2gica tamb\u00e9 planteja nous reptes legals que cal [&hellip;]<\/p>","protected":false},"author":2,"featured_media":162,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El nou enfocament del RGPD davant la intel\u00b7lig\u00e8ncia artificial: qu\u00e8 han de saber les empreses - SallesAdvocats.Com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sallesadvocats.com\/es\/el-nou-enfocament-del-rgpd-davant-la-intelligencia-artificial-que-han-de-saber-les-empreses\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nou enfocament del RGPD davant la intel\u00b7lig\u00e8ncia artificial: qu\u00e8 han de saber les empreses - SallesAdvocats.Com\" \/>\n<meta property=\"og:description\" content=\"La irrupci\u00f3 de la intel\u00b7lig\u00e8ncia artificial (IA) est\u00e0 transformant profundament la manera com les empreses gestionen, analitzen i utilitzen la informaci\u00f3. 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